The Dark Underworld of F1 Sponsorships

1. Lip 2020.
3 746 906 Pregleda

Formula 1 title sponsors are sometimes just as iconic as the cars their names are painted on. But have you ever seen a sponsor and wondered “What the heck is that?”. We have too. Join Nolan and explore some of the sketchiest sponsors in F1 history; some recent and some almost too far fetched to believe. Also, we’ll figure out what the heck a Mission Winnow is.
Special thanks to @felixdicit for the thumbnail. Make your own F1 livery
WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.
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  • I want to hear your best fake company name, what they sell, and which team they'd sponsor. Go!

    Donut MediaDonut MediaPrije 4 mjeseci
    • MilfJuggs, A topless bar where the women are over 40. The same team as Sugarbook but in reverse.

      John HarrisJohn HarrisPrije 7 dana
    • Jesus take the Wheel. A tire sponsor for Renault.

      Sylvie AYAYASylvie AYAYAPrije 2 mjeseci
    • Humperdinck Industries. We'd sell mostly dildos and sponsor Mercedes.

      NASCAR N WrasslinNASCAR N WrasslinPrije 2 mjeseci
    • Don.utmedia - Seller of massively overpriced stickers and other shoddy merchandise. Boycott this company!

      Blake Lonsdale-CookBlake Lonsdale-CookPrije 3 mjeseci
    • your mom inc. we sell chop cheese sandwich and we sponsor your mom

      pooper12pooper12Prije 4 mjeseci
  • I never even payed attention to the sponsors

    XSir_DiabloXXSir_DiabloXPrije dan
  • Merc blaster sells rail guns sponsors Ferrari

    Ben KerryBen KerryPrije dan
  • You forgot Sahara money laundering through the force india head bob! Sahara itself is a pyramid scheme

    David FDavid FPrije dan
  • You'd really think if you're counting on them for tens of millions of dollars you'd actually investigate to see if they had any money before signing a contract with them.

    Todd TaylorTodd TaylorPrije 2 dana
  • Formula One is SOOOO decadent! it's everything i'm against in life...and that's why I've been addicted for 40 years.

    crusherbmxcrusherbmxPrije 3 dana
  • Lol, that is my winnowing video.😆

    Rainhill1829Rainhill1829Prije 3 dana
  • Daddy's Cash

    GokuGokuPrije 4 dana
  • FORCE INDIA lol the owner😂 Vijay Mallya

    Chaman KudmarbettuChaman KudmarbettuPrije 5 dana
  • Get your hands out of racing. Leave the playing field alone. This is why racing back in the day was better. No restrictions no limiters. Less rules. Real racing.

    hondaxl250k0hondaxl250k0Prije 5 dana
  • Singapore!

    Ron sAxRon sAxPrije 5 dana
  • Remember the time that horrible Gizmondo console company sponsored an F1 car? Yknow, from Tiger Telematics, the one with ties to the Swedish mafia, and whose owner literally sheared a Lamborghini in half in a 200mph crash?

    Jomaster The SecondJomaster The SecondPrije 6 dana
  • Interesting. Very Interesting.

    Toto WolffToto WolffPrije 6 dana
  • So don’t trust unpopular energy drinks in F1?

    Kyle Busch Has over 200 Wins In NASCARKyle Busch Has over 200 Wins In NASCARPrije 7 dana
  • I miss the days when racing teams were sponsored by Alcohol, Tobacco and Condom companies.

    John HarrisJohn HarrisPrije 7 dana
    • Tobacco companies kill their current clients, condom companies kill their future clients

      Djordje OljacaDjordje OljacaPrije 5 dana
  • The NBA has a Salary Cap, the Kings just suck.

    John HarrisJohn HarrisPrije 7 dana
  • Nascar used to be sponsored by Major US Companies, now they are sponsored by local furniture stores.

    John HarrisJohn HarrisPrije 7 dana
  • You've been lied to about the FIA. It actually stands for "Fucking Idiots Association"

    Rambod BRambod BPrije 8 dana
  • It's all money laundering...and when the Cabal is brought down, F1 as we know it, will be gone.

    Geoff HeardGeoff HeardPrije 8 dana
  • Sahara. One of the biggest cheats in the world.

    rdr2 f76rdr2 f76Prije 8 dana
  • Whyte was the first thing i noticed

    Luke Nelson 12Luke Nelson 12Prije 8 dana
  • So many mistakes in this video. Guys there's way better formula 1 related channels around. Also very unfunny (wherever they're trying). Could've expected this from an American channel, not talking about crankyankee

    BeeseChurger 69BeeseChurger 69Prije 8 dana
  • you left out the part how Martini is actually a legendary sponsor in motorsport even in lemans smh

    Teddy LeeTeddy LeePrije 9 dana
  • Someone help me out here, what sense is there in a brand like Marlboro sponsoring a car with a shell company that isn’t directly profiting them. Like what does Marlboro get out of this besides throwing away millions.

    olden howerolden howerPrije 9 dana
  • You have to remember that FIA stands for Ferarri Insurance Association!

    Ian BrownIan BrownPrije 9 dana
  • It works, I am smoking one now.😂

    yang jiyang jiPrije 10 dana
  • A shame you didn't cover Minardi who put "Not Paid" on top of the sponsors to shame them.

    Frank JoostenFrank JoostenPrije 10 dana

    chester dusterchester dusterPrije 10 dana
  • I like how on the thumb nail it points to the donut logo and says fake

    Zain HaqZain HaqPrije 10 dana
  • if an energy drink wants to sponsor your race team, ask them to bring you a can.

    iron 13iron 13Prije 10 dana
  • Love your message at the of end of the video. This world needs to start again, wipe the slate clean. Thnx!

    Jay Arc De RamaJay Arc De RamaPrije 10 dana

    domenico17domenico17Prije 10 dana
  • Good video 👍🏼

    VarantVarantPrije 10 dana
  • What about Bin Laden sponsoring Allan Jones team back in the day..

    madogmabzmadogmabzPrije 11 dana
  • martini is very good... cheap in us, because in brazil.........

  • Who the hell are Zepter International? They've been sponsoring the Monaco GP since forever, but I've never heard of them.

    J DietrichJ DietrichPrije 11 dana
  • You could have just said “when a sport is run by Bernie Ecclestone” Rolls off the tongue easier.

    LessCommonKnowledgeLessCommonKnowledgePrije 11 dana
  • Formula 1 is becoming so fake

    Jose Manuel Legarda GalarzaJose Manuel Legarda GalarzaPrije 11 dana
  • A small thing, but it's Nigerian prince "scam" not "scheme".

    that_G_EvanPthat_G_EvanPPrije 11 dana
  • I thought Mission winnow is Mission Win Now.

    KrolkodilKrolkodilPrije 11 dana
  • (Paraphrase) "Exists in a dichotomy...second in popularity only to football, but gets away with a lot of less than perfect behavior; sleazy sponsorships, cutthroat behavior, disregard for human rights..." Sooooo...exactly like football then. Lookin' at you, FIFA.

    Ryan BlumenowRyan BlumenowPrije 12 dana
  • Retaks backpacks

    Dab SedanDab SedanPrije 12 dana
  • "Donut"

    Jensi OquendoJensi OquendoPrije 12 dana
  • There are a lot of similarities between how F1, FIFA, and the IOC are run.

    Dean CantafioDean CantafioPrije 12 dana
  • Imagine a F1 event in my country, the Philippines, they sponsored by these companies: Petron Jollibee Shoppee Lazada W.L. Foods and much more... Side Note: I don't wanna mention local companies because it's too many, at least they're legit..

    Adrian DapatAdrian DapatPrije 12 dana
  • That's how (F1) Mafia works...

    Adrian DapatAdrian DapatPrije 12 dana
  • 11:43 *Madalena Krumova* has *not started* any lyoness or myworld, *she's not their CEO too* , it was done by a completely different man, *Hubert Freidl* . *Eyetime* is one of the merged Lyconet companies - because that is what the company is currently called, it is *not a financial pyramid, but the scheme is similar* , the main difference is that you, being under another person, can earn more than she is. This business is -illegal- in Norway but legal in over 60 other countries around the world. I am asking the author to prepare better for the materials, because the informations are false and incomplete. Greetings!

    LativecoffeeSpeedrunLativecoffeeSpeedrunPrije 12 dana
  • Well F1 used to host an grand prix in South Africa during Aprtthied so yeah

    Noah LetwinskiNoah LetwinskiPrije 12 dana
  • It's Federation Internationale de l'Automobile Otherwise, well said, that's how I've always seen it...

    Salim AwadSalim AwadPrije 13 dana
  • Just thought that i should point out that Singapore should be spelt with an E behind. Great video, subscribed to your channel!

    MrElvynnMrElvynnPrije 13 dana
  • did i hear nigerian prince? wheres my pop corn

    Wills UcWills UcPrije 13 dana
  • I hate that I laughed at the "Norway I'm buying your product" 😂

    Chris CasserleyChris CasserleyPrije 13 dana
    • No more north sea oil, or dryed cod for you

      daniel solbergdaniel solbergPrije 12 dana
  • Second in Popularity only to Football ? What ? CRICKET & Basketball both are much bigger than F1 for sure .

    vivek sharmavivek sharmaPrije 13 dana
  • 100K like on This video

    Lv PLv PPrije 13 dana
  • williams just throwing away money

    Dan W.Dan W.Prije 13 dana
  • The shadiness makes it really

    MolonyProductionsMolonyProductionsPrije 13 dana
  • Suomi aka suomalainen formulakuski mainittu torilla tavataan 🇫🇮🇫🇮🇫🇮

    sumee poijusumee poijuPrije 13 dana
    • daniel solberg yes

      sumee poijusumee poijuPrije 12 dana
    • Is "formulakuski" = F1driver?

      daniel solbergdaniel solbergPrije 12 dana
  • One would think a prince would have diplomatic immunity

    cody collinscody collinsPrije 14 dana
  • someone should make a movie about that prince guy, hes a bad guy but cool story, bad guy, cool story

    tyrese bohalityrese bohaliPrije 14 dana
  • Your name is Nolan my name is Nihal

    4905 Tahmid Hossain Nihal4905 Tahmid Hossain NihalPrije 14 dana
  • I appreciate that you said Football instead of “Soccer”😅

    Kam PillayKam PillayPrije 14 dana
  • Haas was used as a money laundering name to use and clean money used via avocado sales to the US 🇺🇸 known a hass avocados..... they pretended to be an energy drink to one day be the red bull we know now....

    George MitchellGeorge MitchellPrije 14 dana

    Frost .jFrost .jPrije 14 dana
  • Are there idiots who pay 12 dollars for 5 stickers?

    Dennis de Lange - van StralenDennis de Lange - van StralenPrije 14 dana
  • I Just got caught guys sigh

    Gerard 868Gerard 868Prije 14 dana
  • "Martini is really cheap" well what about a can of Redbull.......

    Bazza BearBazza BearPrije 15 dana
  • The underlying principles of capitalism is exploitation.

    Christopher ConceptChristopher ConceptPrije 15 dana
  • The Mission Winnow/Philip Morris thing has been known about since day one. It was so obvious.

    Per ErikPer ErikPrije 15 dana
  • Do a NASCAR version lol

    Joelby and friends Corner storeJoelby and friends Corner storePrije 15 dana
  • 10:18 s🅱️innala

    Kastro44Kastro44Prije 16 dana
  • Can you research a bit on force India. It's owner is absconding due to loan default of 9000crores INR. There is documentary on Netflix bad boy billionaires that highlights him. He was a big shot liquor baron.

    Prasenjit RoyPrasenjit RoyPrije 16 dana
  • Just have been to Nürburgring seeing the f1 and then getting the video on my recommended page Coincidence? I think not

    DustinDustinPrije 16 dana
  • Petronas: petroliam Nasional Berhad

    Shazz*s gamingShazz*s gamingPrije 16 dana
  • 13:00 Wtf is this imbecile talking out his ass about? He assumes quite a bit without any proof! "Disregard for human rights"?! Are we discussing Chinese prisons or auto racing? Get a grip, ffs!

    Scott McnicholasScott McnicholasPrije 16 dana
  • There are more clever tobacco ads like what West did in early 2000's when they Replaced "West" with "Mika" or "Kimi" etc.

    Aleksi RAleksi RPrije 16 dana
  • The thing that when the car goes fast enough you see the Marlboro logo was pretty cool

    Barack ObamaBarack ObamaPrije 16 dana
  • Formula 1 will be no more in 3 years

    Barack ObamaBarack ObamaPrije 16 dana
  • oh snap Nigerian prince is involved

    george Powgeorge PowPrije 16 dana
  • I don't get why they keep banning cigarette logos in motorsports. Oh no I saw a marlboro logo now I smoke 2 packs a day and have testicular cancer.

    Roman CabalumRoman CabalumPrije 16 dana
  • Williams new sponsor..."Versa Integrity Group"

    Nathan IssartelNathan IssartelPrije 16 dana
  • Do they not look deep into the sponsors' background before they place their logo on the car? They leap before they think just because the sponsors are swinging big cash at their faces, like cats to catnip except in this case, they go full cheetah straight at the cash, full speed ahead like F1s they are. XDD

    Kate MarquezKate MarquezPrije 17 dana
  • Why did the thumbnail change

    PilotArtz - BlendAirPilotArtz - BlendAirPrije 17 dana
  • Anybody notice that no matter what town you’re in there’s always a “car guy” that looks like Nolan? 🤔

    Tyler SmithTyler SmithPrije 17 dana
  • so ferrari cant have a fake company thats a front for cigarettes, but mercedes can have a malaysian oil and gas company. i dont get it

    Tim HayesTim HayesPrije 17 dana
  • I’m still trying to find out what ipone is from mxgp.

    InspiringRexInspiringRexPrije 17 dana
  • I have a can of rich energy lol

    gangstersteve DJgangstersteve DJPrije 17 dana
  • telling us nothing we don't know. feels like a shopping channel to me. Dog Pooh.

    yicl jolyicl jolPrije 17 dana
  • FIA : Fédération internationale de l'automobile* and not "d'automotive" or whatever he says here :)

    MogMogMogMogPrije 18 dana
  • Man nice video but you got wrong the name of the FIA ! It is La Fédération Internationale de l'Automobile ! not l'automotive !

    Firas HelouFiras HelouPrije 18 dana
  • less face more footage and examples, please.

    General MalarkyGeneral MalarkyPrije 18 dana
  • Good video, just pointing out a few errors/ambiguities: The A in FIA stands for automobile, 1999 is actually F1 49th season, it goes up to 53th season if you include the precedent name of the category:"Grand Prix", tobacco sponsorships were banned from f1 in 2007, if I recall correctly, China 2007 was the first race without tobacco sponsorship.

    GKC MrMikpikGKC MrMikpikPrije 18 dana
  • In 1996 a massive pyramid scheme in Albania which later brought the country into a civil war, advertised in formula 1 races. Google: Vefa holding Formula 1. The advertisement at international sport levels increased the credibility of what was advertised as a investment firm for the masses

    enb080enb080Prije 18 dana
  • Multi level marketing and pyramid scheme aren’t the same thing

    Isaiah BrazileIsaiah BrazilePrije 18 dana
  • HRworld has slowly morphed into a flea market where "creators" peddle absolute junk

    Rahul AgarwalRahul AgarwalPrije 18 dana
  • According to the thumbnail, Donut Media does not exist.

    Joseph SerraJoseph SerraPrije 18 dana
  • TSK TSK...RacismZ y0! How can portray a blk guy like that? Must be a white supremacist.

    Alan cZarAlan cZarPrije 18 dana
  • missionwinnow also sponsor the Ducati moto gp team

    David J DochertyDavid J DochertyPrije 18 dana
  • Ayyeeee Baltimore Orioles B)

    Itz_gray_ 2020Itz_gray_ 2020Prije 19 dana
  • It's Mission Win Now. Not winnow

    Michael KinotiMichael KinotiPrije 19 dana
  • Respect to whoever put that radio head part in this video

    Vali N.Vali N.Prije 19 dana